In real life, spies benefit from being anonymous. In SpyParty, they benefit from being notorious.
SpyParty is a game with a lot of skill expression. It’s also very difficult—even those at the top level of play will often say that they feel like they aren’t good enough. Both of these things stem from the fact that SpyParty is a multiplayer strategy game. The mechanics of play and counter-play are well documented and explored within the community, and adapting to your opponent is considered a vital skill to victory. If you don’t know what your opponent is doing to beat you, how can you possibly beat them?